Storytelling Strategy

that connects with your audience

Visual Expression

of your brand

Design & Communication

support from a team of experts

Branding

We work with you to understand the current essence of your brand then take that and build a visual toolkit you can easily reach for to have a consistent and beautiful expression of your brand.

Logos

Primary, secondary &
usage guidance

Brand Board

Colors, Fonts and Design assets (backgrounds, elements, icons)

Brand Architecture

Refresh/Rebrand for large and small brands

Strategy Consulting

Guidance and advice for ongoing brand strategy needs

Web Design & Development

+ Site Structure & Design

Bring us your brand’s visual elements or let us create them and we’ll build you a beautiful site that is well organized, intuitive to navigate and easy to maintain.

+ Content Development

Bring us what you have written about the details of your work/story and we’ll work with you to pull it together into a tight structure, compelling storytelling and a smooth client journey.

+ Domain Management

We can help with everything from buying your domain to hosting your site on that domain to setting up your branded email.

+ Ongoing Website Maintenance and/or Training

We can care for your site after our work is done, providing updates to content or design and supporting you with web issues that you might not be able to figure out on your own -OR- we can provide training and/or a user guide with common actions so you can keep up with it yourself.

RETAINED IN-HOUSE DESIGN AND/OR COMMUNICATION TEAM

We love to partner with organizations who need direct design support regularly to serve as your in-house design team. We’re also always open to working closely with adjacent communication/strategy businesses who want to include design in client proposals.

Investment varies based on need

Billing can be for a set number of hours (paid in advance) or can be billed bi-weekly after the hours have been incurred.

Graphic Design

+ What could this look like?

+ Document creation: Design
+ Pitch Deck
+ White papers
+ 1-pagers/flyers
+ Guides/E-books
+ Style Guides
+ Social media templates
+ And more!

Communication

+ What could this look like?

+ Copy Editing
+ Document Creation: Storytelling Strategy
+ Content Development/Editing
+ And more!

branded template documents

If you use Google docs and you want branded templates that allow you to have crisp, polished documents to share with clients or staff, these template docs are for you. We start from a semi-custom template and we adapt the styling to fit your brand look and feel. We leave you with a custom user guide so using them will be a breeze.

There are 3 options:

01

Slide Deck

with 38 different slide layout options and a photo set of 30+ stock photos aligned to your brand

$500

02

Multi-page report

with a custom cover page, table of contents, brand statement closing page, multiple pull quote layouts and a photo set of 30+ stock photos aligned to your brand

$350

03

single page letterhead

Also works well as a meeting agenda!

$150
Typical turnaround time is 5-7 business days.

Since the development of the Candor and Co. brand template documents I have generated an additional $120,000 in contracts within the last 6 months. I know skills and experience play the main role in the consultant selection process, however I do believe the quality branding and organization of materials I’m able to present also plays a major part in how a potential client evaluates what you are capable of producing. Lilacs on York plays a critical role in the ongoing growth of my business. Thank you for providing your clients with high quality support to make our businesses better!

Robyn Tedder, Candor & Co Consulting

Annual/Multi-page Reports

We design the layout (including photos and other graphics as needed) using the copy you share with us. Light copy editing is included as needed. We can support with pulling photos from a collection of images you supply, or we’re happy to find aligned stock photography.

Investment varies based on need
Annual Report Example
Annual/Multipage Report Example

Marketing Language Workshop

Work with us 1:1 as we guide you through the refinement of your brand messaging. Whatever documents or thinking you’ve done is where we start and we’ll take it from there to draft what’s listed under ‘You walk away with’. On a 90-minute strategy call we take feedback and make live edits. By the end, you’ll have content that’s between 60%-80% final. We will continue to workshop and finalize in a shared Google Doc over the next 1-2 weeks until it’s done and you have a complete set of branded language to use in your advertising and social media ongoing.

Investment starts at $2000

Due to the 1:1 nature of this work, supply is limited.

+ You walk away with...

Tagline
Mission/Vision/Values
Service definitions
Brand definition
Elevator Pitch
Social Media Defining Language (bios)

I love my logo and brand kit… better than I even envisioned. The marketing language workshop was also crucial – not only to get me to final language, but also as a space of reflection on what I deeply believe, value and want to do in this work.

I thought I was clear before working with you all, but this process gave me a new level of clarity to take into launching my business. I so appreciate the guidance and coaching you provided along the way.

 

Carly Pass, River + Root Consulting